Fondazione Prada

The Fondazione Prada is located in the south of Milan, Italy, and was conceived by architecture firm OMA which is led by Rem Koolhaas. The new venue combines seven existing buildings with three new structures (Podium, Cinema and Torre) and is the result of the transformation of a distillery dating back to the 1910’s. The intention was to merge old and new so seamlessly that you don’t always recognize what was there before and what wasn’t. You can visit the website of the Fondazione Prada here.

“The Fondazione is not a preservation project and not a new architecture. Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others. New, old, horizontal, vertical, wide, narrow, white, black, open, enclosed – all these contrasts establish the range of oppositions that define the new Fondazione. By introducing so many spatial variables, the complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges.” – Rem Koolhaas