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Pop up store The Loft

21. January 2016
Conceptual pop-up store The Loft in Amsterdam


The conceptual pop up store The Loft by The Playing Circle is located in an apartment above Amsterdam’s Vaudeville theatre. The special thing about it is that every single piece you see is up for sale. The goal is to create a unique shopping experience as you have the feeling of entering someone else’s home.

In addition there is an official webshop, Enter The Loft, where the customer has the possibility to view the whole collection in a glance and to purchase single furniture or accessories. The pop up store The Loft is a great example of how well the online and offline experience can blend into each other!

Conceptual pop up store The Loft in Amsterdam

Conceptual pop up store The Loft in Amsterdam

Conceptual pop up store The Loft in Amsterdam

Conceptual pop up store The Loft in Amsterdam

Conceptual pop up store The Loft in Amsterdam

Conceptual pop up store The Loft in Amsterdam

all images by Studio Aico

15 Comments

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15 Comments

  • Avatar
    Reply Corina Nika 21. January 2016 at 8:26

    This space blows my mind!
    I wouldn’t mind having my studio looking like that!! I swear you always share the prettiest things

    • Sarah Le Donne
      Reply Sarah Le Donne 25. January 2016 at 19:16

      Thank you Corina, you are the sweetest! :* This would totally be an awesome place for a studio, especially the huge table would come in very handy. And I wouldn’t mind owning a swing either…

  • Avatar
    Reply Brittany 21. January 2016 at 10:41

    How unbelievably cool! Do you happen to know how long the pop up will be there?

    • Sarah Le Donne
      Reply Sarah Le Donne 25. January 2016 at 19:10

      Hey Brittany, no I don’t know, I’m sorry. Perhaps you can send them an email to find out? Do you want to visit the place?

  • Avatar
    Reply Zakkiya 21. January 2016 at 14:57

    That’s amazing! I would buy it all. And the light is so good. Thanks for sharing.

    • Sarah Le Donne
      Reply Sarah Le Donne 25. January 2016 at 19:09

      This would be nice… “can you please wrap it all up, I’d like to take EVERYTHING!” 😉 Thank you for stopping by Zakkiya!

  • Avatar
    Reply Kristie 21. January 2016 at 17:28

    What a gorgeous, light-filled space! I love all the unique plants and the swing.

    xo,
    Kristie

    • Sarah Le Donne
      Reply Sarah Le Donne 25. January 2016 at 19:07

      The swing is the best, yes! 😀 Thank you for visiting Kristie.

  • Avatar
    Reply Nesro 21. January 2016 at 20:15

    Wow the layout its as almost one is in their own home, this is too dope, i love i love i love

    • Sarah Le Donne
      Reply Sarah Le Donne 25. January 2016 at 19:05

      This concept is really great, right? Now if there only would be more stores like this!

  • Avatar
    Reply Mhar Sefcik 21. January 2016 at 22:35

    I like the setting of the store. Very nice. I like the tables and the displays.

  • Avatar
    Reply Jeff 24. January 2016 at 5:08

    Wow, I really love this concept! Wonder if there is one of this kind in the Houston Area

    • Sarah Le Donne
      Reply Sarah Le Donne 25. January 2016 at 19:04

      I don’t now, but I’d love to see those spaces pop up more often!

  • Avatar
    Reply Frans 11. March 2016 at 20:41

    Really looks like a place you feel welcome. Love the sofa, especially. any idea where to bye it?

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