The conceptual pop up store The Loft by The Playing Circle is located in an apartment above Amsterdam’s Vaudeville theatre. The special thing about it is that every single piece you see is up for sale. The goal is to create a unique shopping experience as you have the feeling of entering someone else’s home.
In addition there is an official webshop, Enter The Loft, where the customer has the possibility to view the whole collection in a glance and to purchase single furniture or accessories. The pop up store The Loft is a great example of how well the online and offline experience can blend into each other!
all images by Studio Aico