Art

RoAndCo – Art Direction for Loeffler Randall

4. May 2016
RoAndCo – Art Direction for Loeffler Randall


I always feel super inspired when seeing design work by New York City based creative agency RoAndCo. It was about time to show at least one of their projects on the blog! The most recent one that caught my eye is the Art Direction for well known shoe and bag brand Loeffler Randall.

Inspired by founder Jessie Randall’s refreshing palette and fresh Resort ’16 collection, RoAndCo created a visual narrative that brings the product’s sculptural motifs to life through art direction and set design. Sun-drenched stucco structures are complemented by laid back poses to convey a message that is both casual and impactful – similar the brand itself. In collaboration with photographer Alex John Beck and set designer Eli Metcalf, the multi-channel campaign was applied across a variety of print and digital outlets, including lookbooks, website, banner ads and social media.

RoAndCo – Art Direction for Loeffler Randall

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2 Comments

  • Reply Corina Nika 4. May 2016 at 17:38

    This is pure perfection! Have been literally falling in love with the one every time i lay my eyes on the pictures .

    • Sarah Le Donne
      Reply Sarah Le Donne 1. July 2016 at 12:05

      Oh yes, I know this feeling. Everytime I stumble across their website I need to click through all the projects although I know them already – they are simply that good!

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