I always feel super inspired when seeing design work by New York City based creative agency RoAndCo. It was about time to show at least one of their projects on the blog! The most recent one that caught my eye is the Art Direction for well known shoe and bag brand Loeffler Randall.
Inspired by founder Jessie Randall’s refreshing palette and fresh Resort ’16 collection, RoAndCo created a visual narrative that brings the product’s sculptural motifs to life through art direction and set design. Sun-drenched stucco structures are complemented by laid back poses to convey a message that is both casual and impactful – similar the brand itself. In collaboration with photographer Alex John Beck and set designer Eli Metcalf, the multi-channel campaign was applied across a variety of print and digital outlets, including lookbooks, website, banner ads and social media.